Rivals was an internal fashion editorial I directed at Instrument. Originally a digital experience visualizing a fantasy between football and fashion, this layout includes a selection of outtakes, originals and BTS from the editorial compiled for the very first time. 

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Agency: Instrument
Role: Creative Director 

Art Direction
Visual Design
User Experience

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Tyler Kohlhoff - Photography
Lana Jay Lackey - Style 
Dana Boyer - Hair and Makeup
Paul Welch - Production